NikeiD
—Client: Los York / Nike
NikeiD is a service on Nike’s website that allows you to personalize your shoe in 2 ways. First, you can choose from a library of colors/materials, patterns, and an array of different shoelaces. Second, you can print a phrase or name onto the shoe.
We introduced the idea of humanity via handlettering and to give it more character as well.
We introduced the idea of humanity via handlettering and to give it more character as well.
↑ Early explorations