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Client: Los York / Nike
NikeiD is a service on Nike’s website that allows you to personalize your shoe in 2 ways. First, you can choose from a library of colors/materials, patterns, and an array of different shoelaces. Second, you can print a phrase or name onto the shoe.

We introduced the idea of humanity via handlettering and to give it more character as well.

↑ Early explorations

Pauline Quintana Design
© 2023