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April Fool's 


Client: Intactic, Genentech
Who knew a biotech corporation like Genentech enjoyed pulling pranks on their employees? Every year, there’s a new prank to be had on April Fool’s Day. For example, one year they placed several goats around the campus grounds “to save money on landscaping costs”. 

They proposed the idea of handling all their communications by primarily using emojis (”g-mojis”) in order to “improve efficiency and make them more visually appealing”.










 
↑ The goats doing a fine job landscaping at Genentech




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